The new A-Class is as youthful and dynamic as ever, but grown-up and comfortable like never before. It completely redefines modern luxury in the compact class, and revolutionises interior design. It also offers a number of functions that were previously the preserve of the luxury class. And although Mercedes-Benz has retained the sporty appearance, the utility value has increased.
The interior of the new A-Class is completely redefined with its modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness. The unique interior architecture is shaped in particular by the avant-garde design of the dashboard.
For the first time a cowl above the cockpit has been completely dispensed with. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The Widescreen display is completely free-standing. The air vents in a sporty turbine-look are another highlight.
The new A-Class is the first Mercedes-Benz model to feature the completely new multimedia system MBUX – Mercedes-Benz User Experience, which also ushers in a new era in Mercedes meconnectivity. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers.
“New technologies must place the focus on people and make their lives easier. The new A-Class does this in many ways, and becomes an emotional and intelligent companion,” says Ola Källenius, the member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars. “One good example is MBUX – Mercedes-Benz User Experience: it combines intuitive and natural operation with intelligent, learning software.”